Advertising Japan and Japanese Advertising
The Japanese economy is the second biggest in the world, only beaten by the US. On the ‘Big Mac’ index the Japanese people are among the highest paid in the world. This lucrative market is sometimes deemed too difficult to target because of the language barrier.
Advertising Japan and Japanese Media
Japan has a broad and diverse media marketplace, made up of a large amount of newspapers and magazines and an incredible amount of TV stations. The country is split up into prefectures – similar to our counties and Japanese media is usually regionalised into these areas, although there is many media available in Japan to target nationally.
Advertising Agency Japan based here in the UK.
Japan’s media can be bought negotiated and translated from here in the UK making it easy to create advertising campaigns that work.
Media in Japan – A brief summary
| 2009 | |
|---|---|
| Japanese TV Stations | 127 (+74,698 Cable channels!) |
| Japanese Radio Channels | 215 |
| Japanese Newspapers | 128 |
Media in Japan is now easier than you thought.
With Japanese advertising specialists, buying Japanese media is now easier than ever before. By selecting the right mediums, Japanese TV, Japanese Radio campaigns or Japanese Newspapers and magazines has never been easier.
If you would like advice on Advertising in Japan, up to date strategies or to check that you are buying efficiently and correctly don't hesitate to contact us.