Advertising China and Chinese Media
Navigating the Chinese marketplace can be difficult but profitable. Strict copyrighting laws, language barriers, even different formats and technologies – all of which are stumbling blocks to advertisers trying to advertise in China.
China has a population of 1.3billion with diverse ethnic groups at various stages of economic development. However, China is a huge economic power and the possibilities for foreign investment huge. This is why more and more companies are highlighting China as a new prospect for massive potential growth.
China’s advertising industry is also growing rapidly and the market is becoming more fragmented:
| 1999 | 2006 | |
|---|---|---|
| China TV Stations | 57 | 296 |
| China TV Channels | 1,012 | 2,983 |
| China Radio Stations | 296 | 267 |
| China Radio Channels | 1,696 | 2,365 |
| China Newspapers | 2,038 | 1,938 |
| China Magazine Titles | 8,187 | 9,468 |
Now advertising in China is no problem. We can look after all of your advertising requirements for you. Rathbone Media can plan and buy advertising campaigns in China. Advertising in China nationally, regionally or locally new product launches or branding, consumer or B2B please let us know what you require and we can research, plan and buy.
If you would like advice on Advertising in China, up to date strategies or to check that you are buying efficiently and correctly don't hesitate to contact us.