Even more questions about media agencies
Q. I am currently with a well known London agency, why would I choose to place my business with Rathbone Media?
A. Unless you are P&G or Unilever, there is no benefit of being with one of the large London advertising agencies. The top ranked agencies in London negotiate their media rates at the start of the year promising volume to media groups, and fulfilling these volume promises can lead to misplaced advertising campaigns. Also, unless you are one of the top 5 advertisers in the country you will probably lose the contact of the senior agency representative and the day to day running of your account will be fulfilled by lesser experienced agency personnel.
Q. Do you have any volume contracts with media owners?
A. Rathbone Media prides itself on not having contracts with any media owner groups or indeed clients. Not being tied into contracts allows us to plan and buy media space according to an individual clients requirements.