More commonly asked ad agency questions
Q. I have great relationships with the magazines and newspapers that I deal with, I do not want to ruin this relationship.
A. Rathbone Media negotiating the space on a clients behalf is not the end of a relationship between a client and a media owner. It allows the client to have a foil when negotiating costs and credits, whilst also freeing up the time to deal with the respective media supplier on other matters such as PR.
Q. I buy my media space and I am confident that my rates are the best in the market. What can you help with?
A. With a wealth of experience in different marketplaces and Rathbone Media's access to media research tools, we are able to assess true media value. We are also at the forefront of new media development, which means that as the media marketincreasingly segments we can make you aware of how to use this to your advantage.
